In this edition, I’m sharing what currently has my focus. This can include product launches, insights from another creator, or interesting videos and books I’ve read. These are the methods and tools I’m using to grow my brand and coach others on their businesses.
“Regret is usually a waste of time, as is gloating”
What Has My Focus
Selling and how to do it well was a big focus this week as I was teaching a couple of my clients.
I have the benefit of having been in a sales position during a very early part of my career. I somehow was taught well in those early days of selling Apple computers at scale to large businesses. This was at a time when selling Apple products as a third party was still allowed.
I was taught to treat every sale as a conversation to help the other person. There are nuanced details about how much they should pay and honestly you just want to sell them what they need. Why would any of us want to buy anything we don’t want or need?
When you’re selling your product or service its not different.
Typical Sales Call:
1-2 min: state why everyone is here and what the ideal outcome is.
10 min: let the potential client describe the problems they are encountering. Try to get to the root of an emotional problem they are dealing with.
2-5 min: restate the problem back to them with the emotional tie-in
10 min: state what you’re here to do, how much it costs, and how you believe it will truly help and change their life.
Finish with any objections/problems they might bring up.
Share the checkout page OR schedule the followup meeting on the spot if they need more time.
Its not more complicated than that. They hopefully can walk away with actionable value in at least understanding a path ahead for them and their business. You have a contact who may be a fit for future products and services you will offer.
The hardest part I’ve heard over and over is stating your price point. This part takes time, but it will get easier and you’ll inevitably charge higher prices, so just keep learning how to confidently say what your services cost.
What I’m Doing
This week is heads down on building. It will be a time to quietly launch some products and get real user feedback.
When you’re building in public, its great to get the fastest feedback look humanly possible. Launch the service or product you’re developing and get on with it. It doesnt have to be perfect, BUT it should deliver on the core promise to a degree.
Challenging myself to follow this is tough, but ultimately I know it will start the flywheel of building exactly what the customers need, especially when it could dramatically change once the products are live.
What I’m Listening to
I’m currently diving deep on old episodes of Build with Rob - by Rob Dyrdek.
Its worth a listen, especially if you’re into building a business and want to be as intentional with your time design as possible.
I have built out a few different formats for maximizing the intentionality with my time based on it. Below is a link to one of my Google Calendar imports to give you a sense. Its free and can give you a sense of how dialed in I have my life.
PS
I’ve been getting a lot of messages the last couple weeks I’ve been getting a lot of inbounds about my coaching.
It’s a 4-week, Done-With-You where I will help you turn your LinkedIn profile into a lead gen machine using a mix of:
Strategic Content
Customer Journey Mapping
Systems to save you hours, so you can focus on your customers
and Identify and build areas where you maximize your revenue
Actually, I just wrapped up another cohort...
And since it was a great success, I’m going to be running another one in the next 6-8 weeks.
So if that sounds interesting at all, you can book a call with me to see if its a fit.
Just one heads up: This is NOT a beginner program where you’ll learn how to go viral on LinkedIn. Instead, I’m going to help you implement more advanced strategies to consistently turn your social traffic into deals or sales. Which is also why you need to have an offer in order to qualify.