THE WEEKLY REVIEW
Less noise. More signal. Here's what's working.
Something shifted for me this week.
Not in the business. In me.
I’ve been on a quiet mission to strip everything back. Fewer decisions. Less noise. More intention. I’m looking at my calendar, my commitments, my inputs — and I’m asking one question about all of it:
Does this belong in my life right now?
A lot of things don’t.
When you eliminate the things that don’t belong, something interesting happens. You stop feeling busy and start feeling clear. And from clarity, everything moves faster — your work, your decisions, your energy.
I’m more focused than I’ve been in a long time. And it’s showing up in everything I’m building.
Here’s what I’ve been up to this week.
What Has My Focus
140K. And a new kind of lead magnet.
Hit 140,000 followers on LinkedIn this week. Grateful doesn’t cover it.
But more interesting than the number is what I’ve been testing to get here and what I’m doing with it now.
I’ve been playing in public. Not just posting content, but turning the process of helping people into the content itself.
This week I started roasting LinkedIn profiles publicly.
You send me your profile. I tear it apart - the headline, the about section, the positioning - and I tell you exactly what’s holding you back. No fluff, no ego protection. Just honest feedback that most people would pay a consultant for.
The response has been wild.
If you want your profile reviewed, grab a spot here: https://lp.ryanyockey.com/roast-my-profile
I’m doing these live and in public because I think the best way to teach is to show. And I think there are thousands of people walking around with incredible backgrounds and LinkedIn profiles that are costing them real opportunities.
Don’t be that person.
On LinkedIn Right Now
Here’s what I’m seeing in the data that you should be paying attention to:
The accounts growing fastest right now aren’t the ones posting the most polished content. They’re the ones willing to do things in public. Tear something down, build something up, show the real work.
Your audience doesn’t need another framework post.
They need to watch someone they trust make decisions in real time.
→ Play in public. Document the experiment.
→ Give away the thing people think you charge for.
→ Let the process be the content.
That’s the growth lever most people are leaving untouched.
Something New Worth Trying
I’ve been recommending a tool this week that I want to put in front of you directly.
It’s called Stanley — an AI content advisor built specifically for LinkedIn. It can write posts in your voice, analyze what’s working in your content, and interview you to pull out post ideas you didn’t know you had.
If you’ve been staring at a blank screen wondering what to post this week — this is worth ten minutes of your time.
→ Try Stanley here: https://stanley.stan.store/
It won’t replace your voice. Nothing does. But it’ll help you use it more.
What I’m Reading
The Ultimate Sales Machine by Chet Holmes.
Don’t let the title fool you — this isn’t just a sales book. It’s a time management book, a focus book, and a systems book wrapped in one.
Holmes talks about doing fewer things with more intensity. Pigheaded discipline, he calls it. The idea that most people fail not because they lack talent or ideas, but because they chase too many things at once and never go deep on any of them.
That’s resonating hard with where my head is at right now.
If you’re a founder who feels scattered, start here.
This week’s numbers:
→ 140,000 LinkedIn followers
→ 2,400+ newsletter subscribers
→ Playing in public and the DMs are full
PS — If you’ve been thinking about working with me directly, my 4-week Done-With-You coaching program is still running. I’ll help you turn your LinkedIn into a lead gen machine - content, positioning, customer journey, and the systems to hold it all together.
This is for founders who already have an offer and want to turn their social traffic into deals.
Book a call to see if it’s a fit.
Thanks for being here. Reply if anything hit — I read every one.
See you next week.
Ryan, thank you so much for always sharing your insights, I appreciate what you do!
I’m definitely intrigued by your idea of “Do things in public. Play in public. Document the experiment.” You got me curious. I was wondering what that would look like, or how I could implement this on LinkedIn, serving in my role as Director of IT? High level, in my role there’s project management, planning, strategizing, negotiating, solving all kinds of headaches, hiring, coaching, leadership. Would you be able to share one or two examples of how I could implement this concept?
Thanks again so much Ryan!