Weekly Review
Week of May 4th, 2026
"On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think 'okay, this is the limit.' But then you find that you can touch it again, and again." — Ayrton Senna
Senna wasn’t talking about effort.
He was talking about the gap between what you think is possible and what actually is.
Most people back off when they hit the first wall. They assume that’s the ceiling.
Senna kept going. Found out the wall was paint.
There’s a version of this in everything I’m working on right now. The course. The platform. The way I show up in public.
Every time I think I’ve hit the limit of what’s working, I find out I haven’t even tested it.
What Has My Attention — Why Your Best Work Disappears
Something I keep watching people do.
They write a post. A real one. A piece of work they actually thought about.
They hit publish. Get 11 likes. Two comments from the same friend.
They walk away thinking the post wasn’t good enough.
It was good enough.
Here’s what most people don’t know.
When you publish on LinkedIn or any social platform, the platform tests your post on roughly 2-5% of your network first. If they engage in the first hour, distribution expands. If they don’t, the post is capped, unless it has a secondary viral trigger (which rarely happens).
The algorithm makes the call in about 60 minutes. Then it’s done. Doesn’t matter if someone discovers your post on day three and loves it. The decision was made on day one.
Three Things That Actually Move the Needle
One — first-degree velocity.
The single highest-leverage thing you can do for reach is engagement from your existing network in the first hour.
The best thing you can do here is network with like minded creators who will help you engage on each others content, who also ideally have larger audiences. If you’re all active on Linkedin, TikTok, Instagram around the same time and actively engaging with content, it makes sense to let them know you’re publishing content.
That’s not gaming the algorithm. That’s how anyone with a real network operates.
Two — dwell time.
LinkedIn doesn’t just track whether people clicked. It tracks how long they stopped. A post people read for 8 seconds outperforms one they glance at and scroll.
Just like a YouTube video where watch duration is the real goal, same here. The longer we can get them to stop and digest and possibly, comment and repost, the better.
Take your last post. Reformat it. Single-sentence lines. White space between every one. Read it back. If it reads faster and feels easier to scan — that’s the format. Use it from now on.
Three — the first three lines.
LinkedIn cuts your post after three lines with a “see more” prompt. The job of those three lines is to earn the click. If they don’t create a reason to keep reading, the post dies at the fold.
Open with a hook. Specific. Surprising. Personal. Emotional. Never with “Today I want to talk about...”
The hook is where you should spend the majority of your time. Easily 80% could be spent in the hook alone, because thats what stops people from scrolling at an insane pace to read what you’ve shared.
What I’m Using
I post every day. Seven posts a week.
Not because seven is magic. Because that’s my schedule, and I keep my schedule.
Whatever your game is — three a week, daily, twice a day — pick it and show up. The algorithm rewards consistency. So do the people who eventually buy from you. Nobody trusts the person who posts hard for a week and disappears for two.
I write Sunday. Edit Monday. Schedule the week. That clears the writing off my plate so the only thing I have to do when a post goes live is be present for it. Phone down. In the platform. Replying to every comment in the first 30 minutes.
The post is the car.
The first 60 minutes is the race.
I keep coming back to that.
One More Thing
I’m building The Growth Code in public right now. People are inside, building alongside me. Some are crushing it. Some are figuring it out.
If you’re someone who’s making your way in the world and you know you have something worth saying — this is what we’re doing.
— Ryan