The Weekly Review
December 20th, 2025
In this edition, I’m sharing what currently has my focus. This can include product launches, insights from another creator, or interesting videos and books I’ve read. These are the methods and tools I’m using to grow my brand and coach others on their businesses.
While this is the most decadent picture I’ve probably posted, I can’t help but love the Swiss alps and the idea of a snowy holiday season.
Wishing everyone a wonderful holiday season as we kick off the wrapping of presents and Christmas cheer gets kicked up to a 10 in our home with family and friends coming to stay with us for the holidays.
Because thats what its all about, time to truly be present and enjoy the company of loved ones, whether you argue or quietly enjoy those moments together.
We lost my mom a couple months ago, so its a different kind of holiday altogether.
Enjoy your holidays.
Enjoy your family.
The moments and memories are our greatest asset.
Aside from actually feverishly wrapping gifts all day today, I’m still working on projects, albeit a bit slower.
Music vibe The next few weeks:
What Has My Attention - The New Era of Content
I’ll have to come up with a better name for it, but in the era AI we have to rethink how we make content for the Linkedin crowd and even here on Substack.
We used to be able to get away with multiple levels of content, top/middle/bottom respectively.
Top is where the game has been changing dramatically. Top of funnel used to be all about throwing quotes out there (which I still do, mostly because I enjoy a good quote), but now real trust building is starting right away.
The top of funnel is starting to collapse into the middle of funnel content. Every piece need to deliver a story or some form of wisdom only you would have experience in.
This is where its currently difficult for AI to replicate and fully imitate you as an individual.
What this means is we’re going to be fully creating more of your own content to connect with your audience and your unique story.
No longer can anyone get away with letting AI do all of your content forever. It will build engagement, but it won’t necessarily build connection and trust.
What I’m Reading
Invest in yourself during the holiday breaks that are going on.
Spend some time reading/learning/growing.
I read a ton from Dr. Julie Gurner - give her a follow and invest in your own personal growth from someone who spends her time challenging the .01% to be better.
Enjoy your holiday break!
The holidays feel different when someone’s missing. Even with all the chaos of wrapping gifts, the moments with family hit deeper.
How are you leaning into presence this season, even with grief in the mix?
Thank you, Ryan, I'm really sorry to hear about your mum, but I hope that you still manage to find some peace and solace in the holiday period. I'll definitely be following your advice and taking some time to read and learn as well. Thank you. 🙏